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Lookfantastic has launched Molly-Mae’s Icons Collection: Chapter One, a curated selection of beauty products chosen by its brand ambassador, Molly-Mae Hague. The retailer and Hague describe the edit as a personal selection, with Hague saying the products are full-size and offered at a discount; prices, contents and availability details were not included in the source report.
Lookfantastic has launched Molly-Mae’s Icons Collection: Chapter One, a curated beauty edit created with its brand ambassador, Molly-Mae Hague. The selection includes products from Elemis, Medicube and Estée Lauder, extending a partnership that began before Hague took on the ambassador role in 2024.
The collection is presented as an edit of Hague’s beauty must-haves. Hague told Cosmetics Business that it brings together some of her favourite products and newer finds. She said the products are full-size and offered at a discount, though the source report does not provide item-by-item details or prices.
Hague described Lookfantastic as a long-standing destination for her beauty and self-care purchases. “I love working with Lookfantastic. It has always been my go-to for beauty and self-care for years now,” she told Cosmetics Business. She said she wanted consumers to be able to access some of her preferred products “at a great price.”
Keely Gough, Lookfantastic’s managing director, called the launch an “exciting next chapter” for the retailer. The source extract says Gough described the collection as personal to Hague, but cuts off before completing her explanation, so further detail from her remarks is not available.
A Personal Edit Extends the Partnership
The launch gives Lookfantastic a new way to connect its brand ambassador partnership with a shoppable product selection. Rather than relying only on Hague’s promotional role, the retailer is packaging products she says she uses or has recently discovered into a named collection. That format can help shoppers identify a set of items associated with a familiar public figure, while giving the retailer a distinct campaign around its existing relationship with her.
For consumers, the stated appeal is a selection of full-size products at a discount. The value of that offer cannot be independently assessed from the available information: the source does not list the products, their standard prices, the collection price, or the size of the discount. Those details will matter to shoppers deciding whether the edit represents savings compared with buying the products separately.
The selection also brings together established beauty labels, including Elemis and Estée Lauder, with Medicube. The report does not specify which products from those brands are included, so the names alone do not establish the collection’s price range, focus or suitability for particular shoppers.
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Hague’s Route to the Ambassador Role
Hague first became widely known after appearing on ITV’s Love Island in 2019. According to the Cosmetics Business report, she then worked with Lookfantastic as an influencer for five years before becoming its brand ambassador in 2024. The curated collection builds on that longer commercial relationship rather than marking the start of a partnership.
Hague is also described in the report as an influencer, fashion brand founder and mother of two. The new edit is titled “Molly-Mae’s Icons Collection: Chapter One,” a name that signals the launch as an initial instalment. The available source does not confirm whether further chapters are planned or what they might contain.
The article supplied as the factual basis is an exclusive report by Cosmetics Business, but only an extract is available. It confirms the collection’s name, partner, some included brands and the parties’ broad descriptions of the offer. It does not provide the full product list or the complete comments from Lookfantastic’s managing director.
““I love working with Lookfantastic. It has always been my go-to for beauty and self-care for years now.””
— Molly-Mae Hague, speaking to Cosmetics Business
Prices, Products and Availability Details
The source material does not state the collection’s launch date, price, discount amount or availability period. It also does not include a complete list of products, individual product sizes or information about whether the items are sold only as a bundle or can be purchased separately. Hague says the products are full-size and discounted, but the report extract does not supply figures that would let readers compare the offer with standard retail prices.
It is also unclear whether “Chapter One” signals planned future collections. The title suggests an opening instalment, but neither a release schedule nor confirmation of another chapter appears in the available report. The source extract cuts off during Gough’s comments, leaving the retailer’s fuller description of the collection unavailable.
Shoppers Await the Full Collection Details
Readers interested in the edit will need to check Lookfantastic’s collection listing for the complete product selection, current price and availability. Those details are not included in the supplied report extract. Comparing the collection price with the products’ regular individual prices would clarify the scale of the discount described by Hague.
Any further chapter or additional products remain unconfirmed. The next concrete information point is the retailer’s full listing and any further statements from Lookfantastic or Hague about what the collection contains and how long it will be available.
Key Questions
What is Molly-Mae’s Icons Collection: Chapter One?
It is a curated beauty edit launched by Lookfantastic in partnership with its brand ambassador Molly-Mae Hague. The report describes it as a selection of Hague’s beauty favourites and newer finds.
Which beauty brands are included?
The source report names Elemis, Medicube and Estée Lauder. It does not provide the full product list or identify which items from each brand are part of the collection.
Are the products full-size and discounted?
Hague told Cosmetics Business that the products are full-size and offered at a discount. The available material does not state the collection price or how much shoppers save.
When did the Lookfantastic partnership begin?
Hague worked with Lookfantastic as an influencer for five years before becoming its brand ambassador in 2024, according to the report.
Will there be another chapter?
The collection is called Chapter One, but the supplied report does not confirm a follow-up release or give a schedule for future collections.
Source: cosmeticsbusiness.com
