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The Pure Beauty Awards 2026 named winners in 21 categories at a London ceremony on 15 October, its 25th anniversary. Shark and Makeup by Mario won Judges Choice awards, while public voters selected a separate Readers Vote winner in each category.
The Pure Beauty Awards 2026 announced winners across 21 categories at a ceremony at London’s Grosvenor House on 15 October, with Shark, Makeup by Mario and Dcypher among the brands recognised. The event marked the awards programme’s 25th anniversary and introduced a single combined format for its former global and UK events, with separate awards decided by industry judges and public voters.
Shark won the Judges Choice award for Best Tool or Device with its CyroGlow product, while AVOLOGI’s LUMNEN took the Readers Vote in the same category. In make-up, Makeup by Mario received the Judges Choice award for Best Eye or Brow Product for Ethereal Eyes: The Original. The supplied winners list also identifies Dcypher as a 2026 winner, but does not specify its category or award type.
The awards used two decision routes: an independent panel of beauty industry experts selected Judges Choice recipients, while the public voted for Readers Vote winners. That split applied across the categories, creating two awards for each category rather than a single overall winner.
Other listed winners include NEOM Wellbeing for Perfect Night’s Sleep Magnesium Body Butter in Judges Choice Best Body Care Product, and Elemis for Pro-Collagen Marine Body Cream in the Readers Vote. The Ordinary’s “The Periodic Fable” won both Judges Choice and Readers Vote for Best Marketing Campaign. The source report says the competition drew nearly 500 entries across 21 categories.
Two Routes to Beauty Recognition
The combined event gives brands recognition through two distinct measures: professional assessment and public voting. The awards organisers said the categories were separated to reflect different perspectives on product quality and consumer appeal; the distinction also means a Judges Choice win should not be described as a public-vote result, or vice versa.
For shoppers, the winners list offers a snapshot of products and brands that attracted either expert selection or reader support, spanning established companies and smaller businesses. It is an awards result, however, not independent evidence that a product will suit every consumer or outperform alternatives. The event’s 25-year milestone and consolidated format also make this year’s results a marker of a change in how the programme is presented.
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A Single Event for the 25th Year
The 2026 ceremony brought together the Pure Beauty Global Awards and the Pure Beauty Awards UK as one flagship programme. According to the report by Cosmetics Business, more than 300 people attended the Grosvenor House event, hosted by beauty journalist, brand founder and diversity advocate Ateh Jewel.
Pure Beauty Editor Amanda May described the new programme as a global celebration of products and brands, and said the awards had received nearly 500 entries. The source frames the event as the programme’s 25th anniversary and notes that its new dual voting process was used to determine this year’s results.
“This new global programme celebrates the very best beauty products and brands from across the international industry.”
— Amanda May, Pure Beauty editor
Makeup by Mario Ethereal Eyes eye makeup kit
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Details Missing From the Results
The available report names Dcypher among the winners in its headline but does not provide its winning category, product or award type in the supplied results. Those details cannot be confirmed from the material provided. The report also does not explain the judges’ scoring criteria, how public votes were counted, or how many votes each Readers Vote recipient received.
The nearly 500 entries figure is presented as a total across 21 categories, without a comparison to prior years or a category-by-category breakdown. It therefore indicates the reported scale of this year’s competition, but does not establish whether entries increased or decreased.
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Winners and Product Details
The immediate next step for readers seeking a complete record is the publication or confirmation of any missing winner information, particularly Dcypher’s category and award type. The available report does not announce a further ceremony date, a new voting schedule or other follow-up milestones.
Brands can use the awards results to communicate their recognition, while consumers can consult the full category list to distinguish expert-selected products from public-vote recipients. The awards remain recognition outcomes; buyers will still need to assess products against their own preferences and needs.
Elemis Pro-Collagen Marine Body Cream
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Key Questions
Who won the Pure Beauty Awards 2026?
Winners were named in 21 categories. Shark, Makeup by Mario and other brands appear in the results; the award type and category differ by winner.
What did Shark win?
Shark’s CyroGlow won the Judges Choice award for Best Tool or Device. AVOLOGI’s LUMNEN won the Readers Vote in that category.
What did Makeup by Mario win?
Makeup by Mario’s Ethereal Eyes: The Original won the Judges Choice award for Best Eye or Brow Product.
How were the awards decided?
An independent panel of industry experts chose Judges Choice winners, while public voting determined Readers Vote recipients.
What did Dcypher win?
The supplied report names Dcypher among the winners but does not state its category, product or award type, so those details remain unconfirmed here.
Source: rss
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