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The Outset, the skin care brand co-founded by Scarlett Johansson and entrepreneur Kate Foster Lengyel, says it is winding down operations four years after its launch. Online shopping has ended, while the brand says existing orders will still be processed as usual. It has not given a reason for the decision.
The Outset, the skin care brand co-founded by actress Scarlett Johansson and entrepreneur Kate Foster Lengyel, says it is winding down operations four years after its launch. Online shopping at theoutset.com has ended, though the company says existing orders will continue to be processed. It has not explained the decision.
The company posted a notice on its website saying it had made the decision to wind down. “After an incredible journey, The Outset has made the decision to wind down operations,” the statement said. It thanked customers who had incorporated its products into their routines and directed people with questions about orders or requests for assistance to help@theoutset.com.
The notice says that while customers can no longer shop online, orders already placed will be processed as usual. The company did not describe any other customer support arrangements, give a date for the end of order processing, or say whether its products might become available through another seller. Those details were not provided in the source report.
The brand’s range included the Firming Vegan Collagen Prep Serum and Nourishing Squalane Daily Moisturizer. Cosmetics Business reported that it contacted The Outset for comment. No further explanation from the company was included in the report.
What the Closure Means for Customers
The immediate effect is that new purchases through The Outset’s website are no longer available. Customers with orders in progress have the company’s statement that those orders will be processed as usual, and the brand has supplied an email address for questions. The announcement does not say how long that support will continue, so customers seeking help may need to contact the company directly.
The closure ends the brand’s direct-to-consumer operation after four years in the market. The Outset entered a beauty sector that includes celebrity-founded labels, but the available information does not establish the commercial reasons for this closure. No sales figures, financial details or explanation were disclosed in the announcement provided.
The company says online shopping has ended and that it will process existing orders. The statement does not establish whether the brand, its product formulas or its intellectual property will be sold, licensed or relaunched under another owner. Any such possibility remains unknown.
A Four-Year Brand Journey
The Outset was co-founded by Johansson and Lengyel in March 2022. Before launch, Johansson described its aim as “a clear, approachable approach to beauty.” Lengyel had held leadership roles in the beauty divisions of Victoria’s Secret and Juicy Couture, according to Cosmetics Business.
Johansson was already known to beauty audiences through work as an ambassador for cosmetics companies including L’Oréal Paris and Dolce & Gabbana. Her public profile and Lengyel’s industry experience formed part of the company’s founding story, but the available reporting does not connect either factor to the decision to close.
The Outset’s closure follows other reported departures in the celebrity-founded beauty market. Cosmetics Business said Gwen Stefani’s Gxve Beauty allegedly shut after four years in February 2026, while Drew Barrymore’s Flower Beauty closed in September 2025 after 13 years, and Kate Moss’s Cosmoss ceased trading in June 2025. These examples offer limited industry context; they do not establish a common cause or show that all celebrity beauty brands face the same outlook.
““After an incredible journey, The Outset has made the decision to wind down operations.””
— The Outset, in a statement on its website
The Reason for the Wind-Down
The reason for the closure has not been disclosed. The website statement announced the decision but did not cite sales, costs, strategy, ownership or any other factor. It would be speculative to assign a cause based on the brand’s celebrity co-founder or on closures elsewhere in the beauty industry.
The source report does not specify the exact date of the notice or a final date for the company’s operations. It also provides no information about staffing, remaining inventory, refunds, subscriptions, retail partners or the long-term availability of the products. The stated commitment concerns processing existing orders; the report does not detail how customers can resolve every possible order issue.
Cosmetics Business said it had contacted The Outset for a statement. The report supplied no response beyond the website notice, leaving the company’s plans after the wind-down and any future for the brand unclear.
Order Support and Company Response
Customers with questions about an order can use help@theoutset.com, the contact address provided in the company’s notice. The Outset says orders already placed will continue to be processed as usual. Customers can refer to any confirmation or shipping information they received and contact the company if they need an update.
The company may issue a further statement about the timing of the wind-down, customer support, or remaining products. Cosmetics Business reported that it had requested comment. No further announcement or response was included in the source material, so the timing and content of any update are not known.
Key Questions
Has The Outset closed?
The company says it has decided to wind down operations, and online shopping at its website has ended. The source report does not state a final date for all company operations.
Will existing orders still be processed?
Yes. The Outset’s website statement says existing orders will continue to be processed as usual. It directs customers who need help to help@theoutset.com.
Why is The Outset closing?
The company has not given a reason in the statement described in the source report. No cause has been confirmed.
Could The Outset return under another owner?
The available information does not say whether the brand or its products will be sold, licensed or relaunched. No future ownership plan was reported.
Source: rss
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