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Pinterest is introducing beauty guides that connect beauty images with instructions, salon suggestions and shoppable products. The feature launches for U.S. iOS users on October 8, alongside the platform’s first standalone Beauty Trend Report, produced with Sephora.
Pinterest is launching beauty guides that turn images of hair, makeup and nail looks into practical instructions, while publishing its first standalone Beauty Trend Report with Sephora. The guides become available to iOS users in the United States on October 8, as the company seeks to connect beauty inspiration on its platform with ways to recreate a look.
When a user sees an eligible beauty image, a “Get the Guide” option will provide related how-to information. Depending on the look, a guide may include step-by-step instructions, suggestions for what to ask for at a salon, additional inspiration and products that can be shopped to help recreate it. Pinterest describes the feature as an AI-powered experience drawing on its visual understanding technology and trend insights.
Pinterest Chief Product and Technology Officer Matt Madrigal said the feature is meant to help users who recognize a look they like but may not know how to describe it. He said guides can help people decide what to request at a salon, find products or try recreating a look at home. The company said its technology uses insights from more than 80 billion monthly searches on Pinterest.
The accompanying report was created with beauty retailer Sephora and highlights trends Pinterest says are gaining interest among its users. The themes include maximalist makeup, pink hair, frosted finishes, bob haircuts, latte-inspired nails and “farm-to-face” beauty. Pinterest also said more than 85% of its users report discovering new beauty trends and ideas on the platform before seeing them elsewhere; this is a company-reported figure, not an independently verified measure in the source material.
From Beauty Inspiration to Instructions
The guides address a practical gap between saving or viewing a beauty image and knowing what to do with it. A reference photo can be difficult to translate into a salon request, a product list or a repeatable routine. Putting those steps beside the image could make Pinterest more useful during that decision process and give users a direct route from discovery to shopping.
The launch also links a product change to Pinterest’s effort to make its beauty content actionable. Shoppable recommendations may create a clearer path between a user’s interest and products, while salon guidance and instructions could support people who are not shopping. The announcement does not establish how many users will use the feature or whether it will change purchasing behavior, so its practical reach remains to be seen.
For beauty businesses, the trend report offers a view of searches Pinterest says are rising on its platform. Those signals may help brands and retailers track what users are exploring, but they should not be treated as a complete picture of beauty demand: the figures describe activity on Pinterest, not the whole market.
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What Pinterest’s Report Tracks
The report’s figures are framed as changes in Pinterest search interest for particular terms. In makeup, Pinterest reported that searches for “full beat make-up look” rose 460% and “2000s club make-up” rose 184%; interest in “bold lip combo” grew 121%. Lash-related searches also increased: cluster-lash ideas rose 646%, “Korean lash lift aesthetic” 436% and “dramatic cat-eye lashes” 415%. These percentages refer to search-interest changes as presented in the report; the supplied material does not state the measurement period or comparison baseline.
Pinterest describes “Arctic Frost” as a trend involving frosted makeup, bleached brows, metallic lips and pastel-blue eyeshadow. The report lists increases of 286% for frosted makeup, 53% for bleached-brow makeup, 52% for metallic lips and 51% for pastel-blue eyeshadow. In nail searches, “caramel nude nails” rose 943%, “raspberry jelly nails” 828%, “iced latte nails” 295%, “latte brown nails” 293%, “blood orange nails” 161% and “almond milky nails” 301%.
The “farm-to-face” theme connects skincare interests with food and home-made beauty ideas, according to Pinterest. The report lists “skin foods” up 35%, along with searches for “bone broth benefits for women” up 782%, “rosemary water for hair” up 269%, “avocado face mask recipe” up 141% and “coffee body scrub recipe” up 129%. These are platform search trends, not evidence that the practices provide health benefits or that every recipe is safe or effective.
““People come to Pinterest with a point of view, even if they do not know the words to describe it.””
— Matt Madrigal, Pinterest chief product and technology officer
Launch Scope and Trend Data
The announcement specifies that beauty guides will be available from October 8 to iOS users in the U.S., with expansion to other regions expected over time. It does not provide dates for those expansions, say when Android users might get access, or identify which images will have a guide. Pinterest also plans to add more product categories, but has not named them or given a schedule.
The source material does not specify the time window or comparison baseline for the search-interest percentages in the report. Readers can report the figures as Pinterest-provided trend measurements, but should not infer how long the increases took or how they compare with activity outside the platform. The methodology behind the claim that more than 85% of Pinterest users discover beauty trends there first is also not detailed in the available material.
It is not yet clear how product suggestions will be selected, how the guides will handle differences in hair, skin or individual preferences, or whether users can expect the same level of instruction for every image. Pinterest has not provided performance data for the feature, which has not launched at the time described in the announcement.
U.S. iOS Launch Comes First
Pinterest says beauty guides will begin rolling out to U.S. iOS users on October 8. The company expects to bring the feature to more regions over time and has said it plans to extend guides to additional product categories, without specifying dates or categories. The rollout will provide the first indication of how the image-to-instruction format works for users in practice.
Further details to watch for include availability on other operating systems and outside the United States, the range of images that receive guides, and how the platform presents shoppable products. Pinterest has not announced a separate timetable for updates to the Sephora partnership or future Beauty Trend Reports.
Key Questions
What are Pinterest beauty guides?
They are guides attached to eligible beauty images through a “Get the Guide” option. Pinterest says they may include step-by-step instructions, salon suggestions, more inspiration and shoppable products.
When and where will beauty guides be available?
Pinterest says the feature launches on October 8 for iOS users in the United States. The company expects to expand to more regions over time, but has not provided dates for those rollouts.
What trends does the report highlight?
The report, developed with Sephora, highlights maximalist makeup, frosted finishes, pink hair, bob haircuts, latte-inspired nails and “farm-to-face” beauty. Its search figures refer to Pinterest activity.
How should readers interpret the report’s percentage increases?
They are search-interest changes reported by Pinterest. The supplied material does not give the measurement period or comparison baseline, so the figures should not be read as market-wide sales growth or as changes over a specific time span.
No. The report describes trends and searches on Pinterest; it does not establish that a recipe or beauty practice is safe or effective. Readers with health concerns should seek qualified professional advice before trying practices that could affect them.
Source: rss
