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POV Beauty, the skin-care brand co-founded by Mikayla Nogueira and Ani Hadjinian, closed a $15 million Series A led by Silas Capital. The company says it will use the funding to develop skin-prep products, support growth across Sephora, ecommerce and TikTok Shop, and expand its team. The investment terms and financial performance were not disclosed in the source report.
POV Beauty, the skin-care brand co-founded by influencer Mikayla Nogueira and Estée Lauder Companies veteran Ani Hadjinian, has closed a $15 million Series A led by Silas Capital. The company says it will use the investment to develop its skin-prep category and support growth in retail and ecommerce, including its Sephora business.
The round also included RÉDO Capital and the brand’s original investor, Imaginary Ventures, according to the report by Cosmetics Business. The funding amount is reported in U.S. dollars. The report did not provide a company valuation, the ownership stakes acquired, or other financial terms.
POV Beauty says the capital will support its skin-care and makeup hybrid products, team expansion and presence on TikTok Shop, alongside continued retail and ecommerce growth. Those plans describe the intended use of the investment; the report does not specify how much will be allocated to each area or provide a timetable for the planned work.
The brand’s product range includes items named Drench It, Glaze It, Whip It, Drip It and Chill It, as well as the Snatch It and Amp It product franchises. Cosmetics Business reports that POV Beauty launched in 2025 and entered Sephora in 2026. The source describes the retailer launch as a source of momentum but does not give sales figures, store counts or other performance measures.
Funding Targets Sephora and Skin Prep
The round gives POV Beauty additional capital as it seeks to build a business across retail, online sales and social commerce. Sephora’s presence in the plan matters because the brand is seeking to expand beyond the audience it reaches through Nogueira’s online profile and into a major beauty retail channel. The source report does not say whether the investment changes the brand’s distribution agreement with Sephora.
Its stated product focus is skin prep: products intended to sit between skin care and makeup. Funding for product development, hiring and TikTok Shop could help the company pursue several growth channels at once. Whether those investments translate into sustained sales or a larger retail footprint remains unreported, so investor descriptions of the brand’s potential should be read as assessments rather than established results.
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From 2025 Launch to Sephora
POV Beauty was launched in 2025 by Nogueira and Hadjinian. The source identifies Nogueira as an influencer and Hadjinian as an Estée Lauder Companies veteran, but does not provide a fuller account of their roles or the company’s ownership structure. Its initial investor, Imaginary Ventures, participated in the new round alongside Silas Capital and RÉDO Capital.
The reported launch at Sephora in 2026 provides the immediate retail backdrop for the financing. Silas Capital partner Brian Thorne characterized the launch and the brand’s momentum positively. The report does not provide independent sales data or explain how Sephora measures the brand’s performance, so those descriptions remain investor commentary rather than independently verified metrics.
“Our community drives POV Beauty and this investment is about honouring that community by dreaming even bigger.”
— Mikayla Nogueira, POV Beauty co-founder
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Deal Terms and Growth Metrics
The report does not disclose the company’s valuation, investor ownership stakes or other terms of the Series A. It also gives no figures for revenue, product sales, customer numbers, Sephora locations or TikTok Shop performance. The scale of the company’s reported momentum, and how it compares with earlier periods, therefore cannot be assessed from the information provided.
Details about the funding’s allocation and timing are also not specified. The source does not identify planned hiring numbers, new product launch dates or whether the Sephora rollout will expand to additional locations. Those details may emerge as the company puts its stated plans into effect.
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Product and Retail Plans Ahead
POV Beauty says it plans to put the investment toward skin-prep development, retail and ecommerce growth, team expansion and TikTok Shop. The company has not announced a detailed schedule or specific milestones for those plans in the source report.
Readers can look for further company announcements on product launches, distribution and hiring, as well as future reporting that supplies measurable sales or retail data. Until those details are made public, the confirmed development is the funding round and the company’s stated priorities—not the results those investments may produce.
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Key Questions
How much funding did POV Beauty raise?
POV Beauty closed a $15 million Series A, according to the source report.
Who invested in the round?
The round was led by Silas Capital, with participation from RÉDO Capital and the brand’s original investor, Imaginary Ventures.
What does POV Beauty plan to do with the money?
The company says it will support its skin-prep category, retail and ecommerce growth, its Sephora business, team expansion, TikTok Shop and skin-care-makeup hybrid product development. It has not disclosed a budget breakdown.
When did POV Beauty launch, and when did it enter Sephora?
The source report says the brand launched in 2025 and entered Sephora in 2026.
Were the valuation or sales figures disclosed?
No. The report does not provide the company’s valuation, investment terms, revenue or sales figures.
Source: rss
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