Searching for the best OLED TV deals this Black Friday? The 2026 lineup offers stunning picture quality, but choices vary widely in features and price. The LG 55-Inch OLED evo C6 Series stands out as the best overall pick, offering a balance of cutting-edge picture quality and value. The Samsung 65-Inch S90F delivers impressive brightness and smart features, making it a top contender. However, buyers face tradeoffs between size, price, and feature set—larger models tend to cost significantly more, while cheaper options might lack the latest processing tech. Keep reading for a full breakdown of these deals and what to consider before making your purchase.
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Key Takeaways
- Top picks balance picture quality, size, and price, with LG leading as the overall best value.
- Premium models like the Samsung 77-Inch OLED excel in size and brightness but come at a higher cost.
- LG’s evo series offers significant picture enhancements over previous models, making them prime Black Friday targets.
- Smart features like integrated voice assistants and HDMI 2.1 are common, but their implementation varies.
- Buyers should weigh size versus budget carefully, as larger OLEDs tend to have a steep price premium.
| oled tv deals black friday | Resolution | Processor | Screen Size | Refresh Rate |
|---|---|---|---|---|
| LG 55-Inch OLED evo AI 4K C6 S | 4K | α11 AI Processor Gen3 | 55 inches | 165Hz |
| LG 65-Inch OLED evo AI 4K C5 S | 4K | Alpha 9 AI Processor Gen8 | 65 inches | — |
| LG OLED C1 Series 55” 4K Smart | 3840 x 2160 | A9 Gen 4 | — | 120Hz |
| Samsung 65-Inch Class OLED S90 | 4K | NQ4 AI Gen3 | 65 inches | 144Hz |
| LG 65-Inch OLED evo G5 Series | 4K | Alpha 11 AI Processor Gen2 | 65 inches | 120Hz |
| Sony 48 Inch A90K BRAVIA XR 4K | 4K HDR | — | — | — |
| Samsung 77-Inch Class S90H Ser | 4K | — | — | — |
| Samsung 77-Inch Class OLED S84 | 4K | NQ4 AI Gen2 | 77 inches | 120Hz |
| LG 65-Inch Class OLED evo AI 4 | 4K | A8 AI Processor 4K GEN3 | 65 inches | — |
| LG 65-Inch OLED AI 4K B6 Serie | 4K | A8 AI Processor 4K GEN3 | 65 inches | — |
More Details on Our Top Picks
LG 55-Inch OLED evo AI 4K C6 Series Smart TV (2026) with AI Processor Gen3, Dolby Vision, Dolby Atmos, HDR10, 165Hz, Bundle with Protection and Cables
This LG 55-inch OLED evo C6 Series stands out for its combination of stunning 4K picture quality and gaming-specific features like a 165Hz refresh rate, making it ideal for both movie lovers and gamers. Compared with the larger LG 65-inch models, this size offers a more manageable fit for smaller rooms while still delivering immersive visuals. The inclusion of Dolby Vision and Atmos enhances cinematic experiences, but the premium price and complex setup may deter budget-conscious buyers. It’s best suited for users seeking a balanced mix of high-end gaming and home entertainment, provided they’re willing to invest in a comprehensive bundle.
Pros:- Stunning 4K OLED picture quality with AI upscaling
- Fast 165Hz refresh rate perfect for gaming
- Immersive Dolby Vision and Dolby Atmos sound
Cons:- Premium price may be prohibitive for some budgets
- Complex features could require a longer setup process
Best for: High-end home entertainment enthusiasts who want a versatile TV that excels in both gaming and cinematic viewing
Not ideal for: Budget shoppers or those seeking a simple plug-and-play setup, as the premium price and feature-rich system may be overwhelming
- Screen Size:55 inches
- Resolution:4K
- Processor:α11 AI Processor Gen3
- HDR:Dolby Vision, HDR10
- Sound:Dolby Atmos
- Refresh Rate:165Hz
- Gaming Features:NVIDIA G-Sync, AMD FreeSync Premium, VRR, 0.1ms response time
Our verdict“This model makes the most sense for buyers who prioritize cutting-edge visuals and gaming performance in a comprehensive package.”
LG 65-Inch OLED evo AI 4K C5 Series Smart TV (OLED65C5PUA, 2025)
This 65-inch LG OLED evo C5 Series offers impressive picture quality, with self-lit pixels and Dolby Vision, making it an excellent choice for those who want a larger screen without sacrificing visual fidelity. Its advanced gaming features, including a high refresh rate and VRR support, match the capabilities of the smaller LG C6 but at a slightly lower price point per inch. The Art Gallery Mode adds a decorative touch, perfect for integrating the TV into stylish living spaces. However, its high cost and potential for static burn-in should be considered by users who keep static images on screen for extended periods.
Pros:- Exceptional picture quality with Dolby Vision
- Large 65-inch display perfect for big rooms
- Versatile Art Gallery Mode for decor
Cons:- Premium price may limit affordability
- Potential burn-in risk with static content
Best for: Homeowners who want a large, high-performance OLED for both movies and gaming with aesthetic versatility
Not ideal for: Users concerned about static images or on a tight budget, since the premium price and burn-in risk are notable tradeoffs
- Screen Size:65 inches
- Resolution:4K
- Technology:OLED evo
- Processor:Alpha 9 AI Processor Gen8
- HDR:Dolby Vision
- Audio:Dolby Atmos
- Gaming Features:144Hz, VRR, G-Sync, FreeSync Premium
Our verdict“Ideal for those seeking a large, immersive OLED experience with stylish features, provided they are comfortable with the investment and static image risks.”
LG OLED C1 Series 55” 4K Smart TV with Alexa Built-in
The LG OLED C1 Series 55-inch model offers excellent picture quality with OLED technology, making it a strong choice for viewers who want high-end visuals at a more accessible price. Its 120Hz refresh rate and AI-powered processing ensure smooth motion and vivid images, comparable to larger and more expensive models like the LG C6. However, in comparison to newer models, it lacks the latest gaming enhancements and higher refresh rates, which might matter for serious gamers. This pick suits those who prioritize quality but don’t need the absolute cutting edge or larger screen sizes.
Pros:- Excellent OLED picture quality
- Smart features with Alexa built-in
- Good balance of price and performance
Cons:- Limited to 55 inches in size
- Lacks the latest gaming features of newer models
Best for: Budget-conscious buyers who want quality OLED performance in a 55-inch size
Not ideal for: Gamer enthusiasts seeking the latest gaming-specific features or larger screens
- Model:OLED55C1PUB
- Size:55 inches
- Resolution:3840 x 2160
- Refresh Rate:120Hz
- Processor:A9 Gen 4
- Features:Alexa Built-in, Dolby Cinema
Our verdict“This TV makes a compelling choice for those who want OLED quality without paying premium prices or needing larger screens.”
Samsung 65-Inch Class OLED S90F 4K Smart TV (2025 Model) with AI Processor, HDR+, Motion Xcelerator, 144Hz, Alexa Built-in
This Samsung 65-inch OLED S90F combines high brightness with vibrant contrast thanks to its AI-powered upscaling and HDR+ technology, making it stand out for watching sports and streaming content. Its 144Hz refresh rate rivals LG’s gaming-focused models, ensuring smooth motion. Compared to LG’s OLEDs, Samsung’s brightness booster and contrast enhancement give it an edge in well-lit rooms. Still, its price is steep, and the complexity of features might be more than casual users need. This TV suits those who prioritize bright, punchy images and fast motion for sports or gaming.
Pros:- Bright, contrast-rich images with HDR+
- Smooth motion at 144Hz for sports and gaming
- AI upscaling for detailed 4K content
Cons:- High price point
- Complex feature set may overwhelm casual users
Best for: Sports fans and streamers who want high-contrast visuals and bright displays in a large size
Not ideal for: Light-sensitive viewers seeking a lower-cost OLED or those who prefer simpler interfaces
- Screen Size:65 inches
- Resolution:4K
- Processor:NQ4 AI Gen3
- HDR:Pro HDR+
- Refresh Rate:144Hz
- Smart Features:Alexa Built-in
Our verdict“Best suited for viewers who crave bright, vibrant visuals with fast motion clarity, especially in sports or gaming scenarios.”
LG 65-Inch OLED evo G5 Series 4K Smart TV (OLED65G5WUA, 2025)
The LG 65-inch OLED evo G5 Series is distinguished by its sleek Re:New Wall Design, transforming the TV into an art piece when not in use. Its Brightness Booster Max technology enhances vibrant colors and deep blacks, rivaling premium models like the LG C6. With Dolby Vision and Atmos, it offers cinematic quality, while its gaming features like 120Hz refresh rate and low response time make it suitable for gamers. The key tradeoff is the need for wall mounting, which may not suit every space or user preference. This model is perfect for those seeking a high-performance OLED that doubles as stylish decor.
Pros:- Bright, vivid picture with Brightness Booster Max
- Sleek wall-mount design doubles as art display
- Excellent gaming features with 120Hz and low response time
Cons:- Requires wall-mounting for optimal aesthetic
- Premium price reflecting advanced features
Best for: Design-conscious consumers who want a high-performance OLED that complements modern interiors
Not ideal for: Users preferring a plug-and-play setup or those unable to wall-mount due to space or rental restrictions
- Screen Size:65 inches
- Resolution:4K
- Processor:Alpha 11 AI Processor Gen2
- HDR:Dolby Vision
- Sound:Dolby Atmos
- Refresh Rate:120Hz
- Design:Re:New Wall Design
Our verdict“This TV is perfect for style-focused buyers who also demand top-tier picture and gaming performance in a wall-mounted format.”
Sony 48 Inch A90K BRAVIA XR 4K HDR OLED Smart Google TV
This 48-inch Sony A90K stands out for delivering exceptional 4K HDR picture quality with deep blacks and vibrant colors, thanks to its OLED technology. Compared to larger models like the Samsung 77-inch S90H, it offers a more versatile size for smaller rooms or desks, making it ideal for users seeking a premium experience without requiring a giant screen. Its intelligent processing and gaming features, such as HDMI 2.1 and VRR, make it appealing for gamers and cinephiles alike. The main tradeoff is its premium price, which may be steep for budget-conscious buyers, and the inherent risk of OLED burn-in over long-term static images. Nonetheless, it makes a compelling case for those prioritizing picture quality in a compact form.
Pros:- Exceptional picture quality with deep blacks and vibrant colors
- Advanced gaming features including HDMI 2.1 and 4K/120Hz support
- Immersive audio with Dolby Atmos and Acoustic Surface Audio+
- Smart Google TV platform with extensive streaming options
Cons:- Premium price may be prohibitive for some buyers
- OLED screens can be susceptible to burn-in over time
Best for: High-end gaming and movie enthusiasts with limited space who want top-tier OLED quality
Not ideal for: Budget buyers or those worried about long-term OLED burn-in in static display scenarios
- Size:48 inches
- Display Technology:OLED
- Resolution:4K HDR
- Smart Platform:Google TV
- HDR Support:HDR, Dolby Vision
- Gaming Features:HDMI 2.1, 4K/120Hz, VRR, ALLM
- Audio:Acoustic Surface Audio+, Dolby Atmos
- Standby Power:<0.5 watts
Our verdict“This TV is best suited for those wanting a compact yet premium OLED experience with gaming and cinematic features.”
Samsung 77-Inch Class S90H Series OLED 4K Smart TV (2026 Model)
This 77-inch Samsung S90H offers a stunning OLED display with HDR+ glare-free technology, making it ideal for large living rooms or dedicated home theaters. Its AI-enhanced picture and sound bring content to life, and the 4K upscaling with HDR remastering ensures older or lower-resolution content still looks impressive. Compared to the more compact Sony A90K, this model is better suited to viewers who want an immersive, cinema-like experience. However, its high price and complex feature set could be overwhelming for some users, and it requires ample space for optimal viewing. Nonetheless, for those prioritizing size and cinematic quality, this model clearly leads the pack.
Pros:- Vivid OLED display with HDR+ glare-free technology
- AI-upscaling and remastering for enhanced content quality
- Excellent gaming features with low latency and variable refresh rate
- Large 77-inch screen ideal for cinematic viewing
Cons:- Premium price may be out of reach for many
- Complex features may require a learning curve
Best for: Home theater enthusiasts seeking a large, immersive OLED experience
Not ideal for: Small room owners or users sensitive to high prices and complex setup
- Size:77 inches
- Series:S90H
- Display:OLED
- Resolution:4K
- Model Year:2026
Our verdict“This model is perfect for those wanting a large, cinematic OLED with advanced gaming and upscaling capabilities.”
Samsung 77-Inch Class OLED S84F Series Smart TV (2025 Model, 77S84F)
The Samsung S84F 77-inch OLED combines AI-enhanced 4K picture quality with Pantone-validated colors, making it a standout for owners who value color accuracy and vibrancy. Its 120Hz refresh rate ensures ultra-smooth motion, perfect for fast-paced sports or gaming. Compared to the S90H, it emphasizes color validation and sleek aesthetics, though it may lack some of the advanced upscaling features. The high-end specs come with a premium price tag, and the setup process might be complex for some users. This TV is best for those who want a beautiful, accurate display with excellent motion clarity for active content.
Pros:- AI-enhanced 4K picture with Pantone Validated colors
- Vivid, accurate colors and realistic skin tones
- Ultra-smooth 120Hz motion ideal for fast sports and gaming
- Sleek, modern design
Cons:- High price for high-end features
- Complex setup process
Best for: Color-conscious gamers and sports fans seeking accurate, smooth visuals
Not ideal for: Budget buyers or those needing an easier, plug-and-play setup
- Screen Size:77 inches
- Series:S84F
- Model Year:2025
- Processor:NQ4 AI Gen2
- Resolution:4K
- Refresh Rate:120Hz
Our verdict“This model is perfect for users prioritizing color accuracy and motion clarity in a premium large-screen OLED.”
LG 65-Inch Class OLED evo AI 4K C6 Series Smart TV with Dolby Atmos and Dolby Vision
This LG C6 OLED is a versatile choice, offering self-lit pixels for perfect blacks and vibrant colors, powered by the latest AI processor. It excels with Dolby Vision and Dolby Atmos for cinematic quality, and its gaming features—such as 165Hz refresh rate and G-Sync—make it suitable for serious gamers. Compared to the smaller LG B6 series, the C6 provides more advanced AI processing and better HDR remastering. The main tradeoffs involve its high price and the fact that its large size may not fit in all spaces. Overall, it’s an excellent pick for viewers who want a balanced mix of gaming, cinematic quality, and smart features.
Pros:- Vivid picture with perfect black and color
- Supports Dolby Vision and Atmos for immersive content
- High 165Hz refresh rate with G-Sync for smooth gaming
- AI-enhanced picture and sound
Cons:- Premium price point
- Setup may be complex for some users
Best for: Gamers and cinephiles looking for a premium 65-inch OLED with smart and gaming features
Not ideal for: Small room owners or budget-conscious consumers
- Screen Size:65 inches
- Resolution:4K
- Processor:A8 AI Processor 4K GEN3
- HDR Support:Dolby Vision, HDR10
- Audio:Dolby Atmos
- Gaming Features:165Hz, G-Sync, FreeSync
Our verdict“This model suits those seeking a high-performance 65-inch OLED with cinematic and gaming excellence.”
LG 65-Inch OLED AI 4K B6 Series Smart TV (2026 Model)
The LG B6 OLED offers a compelling package for those wanting OLED quality at a more accessible price. Its self-lit pixels deliver stunning blacks and colors, supported by AI-enhanced picture and sound. It includes Dolby Vision and Atmos, making it suitable for cinematic viewing, while its high 120Hz refresh rate and VRR support make it capable for gaming. Compared to the more expensive C6 series, the B6 provides nearly identical core picture quality but at a lower price point, though it might lack some of the advanced processing and HDR remastering features. Its setup can be more complex, and its size may not fit smaller spaces, but it remains a strong value pick.
Pros:- Exceptional OLED picture quality with perfect blacks
- Supports Dolby Vision and Atmos for cinematic experience
- High 120Hz refresh rate with VRR support for gaming
- Affordable compared to other high-end OLEDs
Cons:- Setup may be complex for some users
- Large size might not fit smaller spaces
Best for: Budget-conscious buyers who want premium OLED features in a 65-inch size
Not ideal for: Small rooms or users seeking the latest AI gaming features
- Screen Size:65 inches
- Resolution:4K
- Processor:A8 AI Processor 4K GEN3
- HDR Support:Dolby Vision
- Sound:Dolby Atmos
- Gaming Features:120Hz, G-Sync, VRR
Our verdict“This TV is ideal for budget-minded consumers seeking a high-quality 65-inch OLED with gaming and cinematic features.”
How We Picked
The products were evaluated based on picture quality, processing power, smart TV features, build quality, and value during Black Friday deals. Priority was given to models that offer the latest OLED technology, with an emphasis on those providing enhancements like Dolby Vision and HDMI 2.1 support. Price-to-performance ratios were a key factor, especially for those seeking the best bang for their buck during Black Friday sales. We ranked models that combine advanced features with competitive discounts, ensuring that each pick serves a distinct buyer need while reflecting the best deals available in 2026.Factors to Consider When Choosing Oled Tv Deals Black Friday
Choosing an OLED TV during Black Friday involves more than just spotting discounts. To maximize your investment, consider these key factors that influence picture quality, usability, and long-term satisfaction. Understanding these tradeoffs helps you avoid common pitfalls and find the best fit for your space and viewing habits.Size and Room Compatibility
Picking the right screen size depends heavily on your room dimensions and viewing distance. Larger models deliver more immersive experiences but can overwhelm smaller spaces or create a cluttered look. Conversely, a smaller TV may not fully leverage OLED’s stunning contrast and depth. Measure your space carefully and consider the optimal viewing distance—typically 1.5 to 2.5 times the diagonal size—to avoid a compromised experience.
Picture Quality and Processing
While OLED naturally offers superior contrast and black levels, look for models with advanced image processing—like LG’s AI processors or Sony’s XR technology—that enhance clarity and color accuracy. Pay attention to HDR support, such as Dolby Vision, which significantly impacts visual richness. Cheaper models may cut corners here, resulting in less vibrant or detailed images, so weigh picture quality against price carefully.
Smart Features and Usability
Most OLEDs now come with integrated voice assistants, app ecosystems, and HDMI 2.1 ports for gaming. However, user interface fluidity and remote quality vary. Decide if you want a TV with a more intuitive smart platform or specific features like gaming modes or compatibility with smart home devices. Remember that additional features often come with a higher price, so prioritize what genuinely enhances your viewing experience.
Build Quality and Longevity
OLED panels are sensitive to burn-in, especially when static images are displayed for prolonged periods. Choosing a model with pixel-shifting or logo dimming features can mitigate this risk. Also, consider the overall build quality—better materials and cooling systems can prolong lifespan. Budget models may lack these protections, which could affect long-term durability.
Price, Deals, and Future-Proofing
Black Friday offers significant discounts, but not all deals are equally good. Focus on models with HDMI 2.1 and VRR support if you’re into gaming or want a more future-proof setup. Larger OLEDs tend to have fewer discounts and higher premiums, so decide if size or savings take priority. Sometimes, opting for a slightly older model with a hefty discount offers better value than a brand-new, full-priced model.
Frequently Asked Questions
Will an OLED TV burn-in if I watch static content?
Burn-in is a concern with OLED screens, especially if static images are displayed for hours at a time. However, most modern OLEDs include features like pixel shifting and screen savers that significantly reduce this risk. For typical viewing habits—like movies, sports, or streaming—burn-in is unlikely to be an issue within the lifespan of the TV. Still, if you watch a lot of channels with static logos or play static video games, consider models with enhanced protection features.
Is it worth paying more for the latest OLED models during Black Friday?
Typically, newer models introduce incremental improvements, such as better processing, brighter panels, or enhanced smart features. During Black Friday, discounts on recent models can make them more affordable, but sometimes older versions with fewer features are heavily discounted as well. If you prioritize the latest picture quality and future-proofing, paying a bit more could be worthwhile. Otherwise, previous year’s models often deliver excellent value for most viewers.
What size OLED TV should I buy for my living room?
The ideal size depends on your viewing distance and room layout. For most living rooms, a 55-65 inch screen provides a good balance between immersion and practicality. Larger models like 77 inches are better suited for spacious rooms where viewers sit farther back. Keep in mind that larger TVs come with higher prices and may require more space, so measure carefully before deciding.
Are gaming features like HDMI 2.1 important on an OLED TV?
If gaming is a priority, then yes, HDMI 2.1 support, VRR, and low latency modes are valuable features that enhance gameplay experience. OLEDs with these features also support higher refresh rates, making fast-paced games look smoother. However, for casual TV watching or streaming, these features are less critical, and you can opt for models with standard HDMI ports to save money.
How do I choose between different brands like LG, Samsung, and Sony?
Each brand offers unique strengths—LG is renowned for its OLED panel quality and processing, Samsung provides bright screens and smart features, while Sony excels in picture processing and color accuracy. Your choice should depend on your priorities: if you want the best contrast and black levels, LG is a top pick; for brightness and gaming, Samsung might be better; and for cinematic color accuracy, Sony is worth considering. Comparing specific models within these brands during Black Friday can reveal the best deals tailored to your needs.
Conclusion
For buyers seeking the best overall value, the LG 55-Inch OLED evo C6 Series offers a compelling mix of picture quality and affordability. Those with larger rooms or a focus on size might prefer the Samsung 77-Inch OLED S90H for its impressive scale and brightness. If budget is your primary concern, older models like the LG B6 Series still deliver excellent OLED performance at a lower price point. For gamers, prioritizing models with HDMI 2.1 and VRR support makes sense, while cinephiles should look for Dolby Vision-enhanced options like the Sony BRAVIA XR A90K. Ultimately, your choice depends on your room size, viewing habits, and budget—this Black Friday is the perfect time to score a premium OLED at a discount.
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