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Mixte, the French fashion and culture magazine launched in 1996, is marking its 30th anniversary with a 500-page issue and a three-day exhibition in Paris opening Nov. 6. Co-founder Tiziana Humler-Ravera says the magazine was conceived as unisex, a format that initially puzzled some advertisers; its current print run is 60,000 copies, according to her.
French magazine Mixte is marking 30 years since its 1996 launch with a 500-page anniversary issue and a three-day exhibition in Paris opening Nov. 6. Co-founder Tiziana Humler-Ravera says the magazine was designed from the outset to be unisex, bringing fashion, photography and cultural reporting together for readers beyond the conventional men’s and women’s magazine categories.
The anniversary issue is the thickest in Mixte’s history, according to the report by WWD. The exhibition will combine photographs, video and text, arranged thematically to trace the magazine’s creative work and its support of emerging talent. It is scheduled to run for three days in Paris, beginning Nov. 6.
Humler-Ravera and her husband, creative director Christian Ravera, launched Mixte when French fashion and news magazines were closing in 1996. Humler-Ravera told WWD that they wanted a different kind of fashion magazine. The idea of making it unisex initially confused some advertisers, she said. Mixte is published twice a year and has a reported print run of 60,000; Humler-Ravera said 40 percent of copies are sold outside France.
The debut issue featured Stella Tennant and Vincent Gallo on its cover, wearing the same pinstriped jacket and center-parted hairstyle. Babeth Djian was editor in chief of that issue, before founding Numéro in 1999. Mixte later featured Naomi Campbell and worked with photographers including Paolo Roversi, Peter Lindbergh, Jean-Baptiste Mondino and Jean-Paul Goude. The magazine has also published investigative work on social issues, including an early report on conditions for women in Iran, WWD reported.
A Unisex Idea With Staying Power
Mixte’s anniversary offers a measure of how its founders’ unisex publishing concept has endured across three decades of fashion and media change. The magazine positioned itself around shared visual and cultural interests rather than dividing its coverage strictly by gender. That approach is reflected in the debut cover, which put Tennant and Gallo in matching styling, and in the magazine’s mix of fashion imagery, social reporting and work across music, film and art.
The milestone also matters as a rare longevity story in print publishing. Humler-Ravera’s account places the launch amid magazine closures, and the current print figure she gave WWD indicates that Mixte continues to circulate at scale. The available information does not independently verify sales, readership or financial performance, so the circulation figure should not be read as evidence of profitability. The anniversary issue and exhibition instead provide a public record of the magazine’s stated editorial identity and its contributors’ work.
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From 1996 Launch to Anniversary
Mixte began in 1996, during the peak of CK One fragrance and a period when designer Jean Paul Gaultier was exploring gender-bending runway fashion, according to WWD’s account. Humler-Ravera said she and Ravera wanted to make a fashion magazine that felt different, and chose a unisex approach. The founders also aimed to give photographers who were between assignments room to express themselves freely.
The magazine’s early contributors included people who later became prominent in fashion media, among them Carine Roitfeld, Emmanuelle Alt, Olivier Zahm and Loïc Prigent. Its subject matter was not confined to fashion brands or advertising, Humler-Ravera told WWD. One example of its unconventional editorial projects came after Karl Lagerfeld’s fall 2017 fashion show, which featured a rocket: Lagerfeld interviewed French astronaut Thomas Pesquet live while Pesquet was aboard the International Space Station. Humler-Ravera said the idea grew from Lagerfeld’s earlier shoots for Mixte focused on space and the moon.
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Details Still Awaiting Confirmation
The report does not give the venue, ticketing details or full exhibition schedule, nor does it specify whether the exhibition will travel beyond Paris. It also does not name the contents or cover subject of the anniversary issue, or provide its publication date and price.
The print run and overseas sales share are figures attributed to Humler-Ravera; WWD’s report does not provide an independent audit or a comparison with prior years. The source also does not state whether Mixte plans further anniversary events or changes to its publishing schedule after the issue and exhibition.
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The Paris Exhibition Opens Nov. 6
The next scheduled milestone is the exhibition’s opening in Paris on Nov. 6, followed by its three-day run. The 500-page anniversary issue is also part of the milestone, though the report does not give a specific release date. Further details about the exhibition’s location, access and programming, as well as the issue’s distribution, have not been provided in the source material.
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Key Questions
What is Mixte marking?
Mixte is marking 30 years since its launch in 1996 with an anniversary issue and an exhibition in Paris.
When does the Paris exhibition open?
The exhibition is scheduled to open Nov. 6 and run for three days. The report does not identify its venue or provide ticketing information.
What does Mixte mean by its unisex approach?
Co-founder Tiziana Humler-Ravera said the founders chose a unisex concept because they wanted the fashion magazine to be different. The report describes the approach through shared fashion and cultural coverage, rather than setting out a formal definition.
How large is Mixte’s print run?
Humler-Ravera told WWD that Mixte prints 60,000 copies, with 40 percent sold outside France. The report does not provide an independent audit or year-to-year comparison for those figures.
Source: rss
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