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French nail-care brand Manucurist has received a minority investment from European private equity firm Inflexion. The partnership is intended to support international growth, with a focus on the US, retail expansion and investment in product development, staff and systems; financial terms were not disclosed in the source report.
Manucurist, the French nail-care brand, has received a minority investment from European private equity firm Inflexion, the companies said. The partnership is intended to support the brand’s international expansion, particularly in the US, as well as further retail growth and investment in products and operations.
The companies describe the arrangement as a long-term partnership. Inflexion is expected to support Manucurist’s growth across retail, digital and marketplace channels, with the United States identified as a particular area of focus. The stated plans also include investment in the team, business systems and new product development.
Financial terms were not provided in the report. It did not state the size of Inflexion’s stake, the value of the investment, or whether the transaction includes any changes to Manucurist’s leadership or governance. The announcement presents the investment as a minority stake, rather than a full acquisition.
Manucurist was founded in 1996 in Paris, initially operating within a professional nail and beauty salon. Founder and Co-CEO Gaëlle Lebrat Personnaz took over the family business in 2016 after working in fashion, including at Louis Vuitton, Prada and Yves Saint Laurent. The brand launched its Green Flash product in 2019; the source report says it is sold in more than 40 countries.
Inflexion Backs Manucurist’s Expansion
The investment gives Manucurist a private equity partner as it seeks to expand beyond its established markets. The company’s stated priorities—building its presence in the US, extending retail distribution and continuing growth through online and marketplace sales—signal an effort to widen both its geographic reach and routes to customers.
Inflexion’s planned support for staff, systems and product development also points to investment in the business infrastructure needed to manage growth. Those plans are the companies’ stated intentions; the report does not provide targets, budgets or a timetable against which progress can be measured.
The deal also places Manucurist in a portfolio of consumer-brand growth stories linked to Inflexion. That association may be relevant to the company’s expansion plans, but it does not establish that Manucurist will follow the same path as any earlier investment. Its future performance, including in the US, remains to be seen.
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From Paris Salon to Global Sales
Manucurist began in Paris in 1996 as a professional nail and beauty salon business. Personnaz took over in 2016, and the brand introduced Green Flash in 2019. According to the source report, the product is now sold in more than 40 countries; it does not specify how sales are distributed among those markets or what share comes from Green Flash.
Inflexion has previously backed the growth of Medik8, the British skin-care brand known for products focused on vitamin A. The source report says Inflexion supported Medik8’s international expansion and growth across sales channels before its sale to L’Oréal in 2025. That experience offers context for the new partnership, but the report does not set out specific operational plans for Manucurist based on the Medik8 investment.
“We are extremely excited to support the team to accelerate its international growth story, particularly in the US, and to help build it into the global leader in clean nail care.”
— Tom Pemberton, Inflexion partner and head of Enterprise Fund and Consumer
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Deal Terms and Growth Targets Undisclosed
The available report does not disclose the investment amount, the percentage stake acquired, or other financial terms. It also does not identify the precise closing date or provide details about board representation, governance rights or any changes to Manucurist’s ownership structure beyond describing Inflexion’s investment as a minority stake.
The companies’ stated plans do not include specific sales targets, store numbers, investment budgets or deadlines. The report also does not detail which US retail partners or channels may be involved, how the investment will be divided among product development and business operations, or whether further leadership appointments are planned. Those details remain unconfirmed.
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US Push and Product Investment Ahead
Manucurist and Inflexion say they will work together on the brand’s international growth, with the US singled out as a focus. Further retail rollout and continued expansion through digital and marketplace channels are also part of the announced agenda, alongside investment in the team, systems and new products.
No milestones or schedule were given in the source report. Further information about the stake, funding, retail plans and product pipeline may clarify how the partnership will operate, but until the companies provide those details, the scale and pace of the proposed expansion remain uncertain.
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Key Questions
What has Inflexion invested in?
Inflexion has made a minority investment in Manucurist, the French nail-care brand. The source report does not disclose the size or value of the stake.
What does Manucurist plan to do with the partnership?
The companies say the partnership will support international growth, especially in the US, further retail expansion, digital and marketplace sales, and investment in staff, systems and product development. They have not published budgets or deadlines.
Who is Gaëlle Lebrat Personnaz?
Personnaz is Manucurist’s co-CEO and founder. She took over the family business in 2016 after working in fashion, according to the source report.
What is Manucurist’s Green Flash product?
Green Flash is a Manucurist product launched in 2019. The source report says it is sold in more than 40 countries but does not give product sales figures.
How much did Inflexion pay for its stake?
The investment amount and percentage ownership have not been disclosed in the source report. It describes Inflexion’s investment as a minority stake.
Source: rss
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