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&honey has launched six products from its Deep Moist and Melty Moist Repair hair care collections at Ulta Beauty. The products are available online and in approximately 600 US stores for $23 each, according to the source report.
Japanese hair care brand &honey has launched six products at Ulta Beauty online and in about 600 US stores, expanding its US retail reach. Each item is priced at $23, according to Global Cosmetics News, which cited a PR Newswire source.
The launch includes products from &honey’s Deep Moist and Melty Moist Repair collections. The range includes shampoos, treatments and hair oils, though the source report does not provide a full product-by-product list or item names.
The collections are positioned for different hair care needs. Deep Moist is described as focused on intensive hydration, while Melty Moist Repair is aimed at dry, frizz-prone and difficult-to-manage hair. These are the brand’s product descriptions; the source material does not cite independent testing of their effects.
&honey centers its proposition on honey as an ingredient and describes its approach as Japanese-inspired and moisture-focused. The report confirms the retail availability and price but does not specify whether all six products are stocked in every participating store.
Ulta Adds a National Hair Care Channel
The deal gives &honey access to a large US specialty beauty retailer’s physical network, in addition to online sales. Availability across approximately 600 stores offers shoppers more opportunities to find the brand in person, while the online listing extends access beyond those locations.
The launch also places the brand’s hair care products within a US retail environment where international beauty brands can reach customers beyond their own direct sales channels. Global Cosmetics News framed the move against wider US interest in Asian beauty, including categories beyond skincare and makeup. The report does not provide sales forecasts, consumer demand data or details on how Ulta selected the products.
For shoppers, the confirmed practical details are the two collections, the product types, the listed price of $23 per item and availability through Ulta. The range’s retail footprint may make it easier to compare the products with other hair care options sold by the retailer, but no evidence about sales performance or customer response was available in the source.
Two Moisture-Focused Collections
The six-product assortment comes from two existing &honey lines: Deep Moist and Melty Moist Repair. The former is presented around hydration, while the latter is marketed for dry and frizz-prone hair. Shampoos, treatments and oils are represented in the launch, according to the report.
The US launch is a distribution expansion for the brand. The source identifies Ulta Beauty as the new retailer and says the products are available nationwide online and in approximately 600 stores. It does not describe any earlier US distribution arrangements, launch date by store, or plans for other retailers.
Global Cosmetics News published the report under the headline “&honey Expands US Distribution with Ulta Beauty Launch” and identified PR Newswire as its source. The available information is therefore focused on the announcement and product availability, rather than a broader account of the company’s US business or the market for Japanese hair care.
“&honey is now available online at Ulta Beauty and across approximately 600 stores in the US.”
— Global Cosmetics News report
Store Assortment and Sales Remain Unspecified
The source does not say when the products first went on sale, whether the same assortment is carried at every store, or whether all six items are available in every location. It also gives no sales figures, demand estimates, retailer comments or consumer response.
Further details are missing about the individual products, including their names, sizes and ingredients beyond the brand’s emphasis on honey. The reported descriptions of hydration and frizz management are product positioning, not independent findings. The source provides no evidence to assess product performance.
Availability and Assortment Updates
Customers can check Ulta Beauty’s online listings or participating stores for current stock and the exact six-product assortment. The source report gives no timetable for additional products, store expansion beyond the approximately 600 locations, or further distribution announcements.
Any assessment of the launch’s commercial impact will depend on information not included in the announcement, such as sales results, changes to the assortment and the brand’s subsequent retail plans. For now, the confirmed development is the availability of the six products through Ulta’s online channel and a broad US store network.
Key Questions
What did &honey launch at Ulta Beauty?
The launch includes six products from the Deep Moist and Melty Moist Repair collections, including shampoos, treatments and hair oils.
Where can customers buy the products?
The source says they are available online at Ulta Beauty and in approximately 600 US stores. It does not confirm stock at every individual location.
How much does each product cost?
Each product is listed at $23, according to Global Cosmetics News.
What are the two collections intended for?
Deep Moist is positioned around intensive hydration. Melty Moist Repair is aimed at dry, frizz-prone and difficult-to-manage hair. These descriptions reflect brand positioning reported by the source.
Has &honey announced further US expansion?
The source report does not mention additional retailers, products or expansion plans. It confirms the Ulta Beauty launch only.
Source: rss
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